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Navigating the Business Owner Journey 

At Baird, we support business owners with the expertise and resources you need to reach your professional and personal goals. By partnering with your attorneys, accountants and other advisors, and leveraging our team of business transition experts as needed, we can help you and your business flourish well into the future.

Managing Your Greatest Asset


Protecting Your Business

Protecting Your Business

As your business grows, your insurance needs will likely evolve alongside it. We’ll review your existing insurance policies and provide objective guidance that addresses your needs, whether it’s to ensure the longevity of your business or enhance the benefits of your key employees.

Because Baird does not underwrite insurance products,  we can work with your trusted advisors to review what solutions truly work best for you.

Supporting Your Employees

Supporting Your Employees

For businesses that offer a qualified retirement plan, we can support the fiduciary obligations that are a result of sponsoring a plan, such as plan reviews, fee analysis, investment recommendations, employee education, and ongoing support for you and your organization.


As an independent consultant, we can work with you to analyze a range of providers and help design a customized and flexible solution.

Image for A Survival Guide for Small Business

A Survival Guide for Small Business

You took on a pandemic, you dealt with inflation, and now, you’re faced with the challenge of adjusting to our ‘new normal.’

Preparing for the Future

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk. Long-term relationships that encourage open and honest communication have been the cornerstone of my foundation of success.


Our Process

59% of surveyed business owners do not have a formal, written plan for their life post-business.1

Our History

80% of surveyed business owners' net worth is locked in their business.1

Our Values

58% of surveyed business owners do not have a written financial plan prepared by a professional.1 

Whether your transition will be intrafamily or to an external buyer, Baird has the experts to support you through the business sale, and the impacts it has on your family and retirement plan. 

Pre-Transition Planning

Pre-Transition Planning

Our team can help coordinate your business transition team, including your attorneys and CPA, to help ensure the your transition runs smoothly. We’ll also use this time to revisit your personal financial plan, exploring tax, liquidity, charitable giving and estate planning strategies to pursue post-transition.

Building A Transition Roadmap

Building A Transition Roadmap

Whether an external sale, internal buyout or family transition, the complexities that accompany the various types of transitions are wide in range – your transition team can support you in developing a timeline, business valuation and communication strategy.  

Discussing Post-Transition Plans

Discussing Post-Transition Plans

Following your exit, we’ll revisit your wealth plan to ensure your assets and liabilities are in alignment, and implement any investment strategies that use proceeds from the business sale.

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Getting the Most for Your Business

It’s your most valuable asset, so make sure you maximize its value before you make a sale or other business transition.

Partners in Helping You Exit with Confidence 

When you’re ready, our team can leverage key internal partners who help you envision what your transition plan could be like.

External Sale

Baird's Business Owner Solutions can support valuations, sales, mergers, acquisitions, employee stock ownership plans and other similar transactions.

Family Transition

Baird Family Wealth provides specialized guidance for legacy wealth families who require advice and services that extend beyond traditional wealth management needs.

Wealth Planning

Following your exit, our Wealth Planning team can evaluate how the proceeds of your transition can fit into your personal wealth, tax and estate plan.

No matter if you are in the midst of growing your business or beginning to consider a legacy plan, our specialized team of experts can support you. With a constant eye out for you and your business’s best interest, we will collaborate with our in-house specialized teams and your other advisors to help you achieve your personal and professional goals. 

Reach out to see how we can support you

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1 2023 National State of Owner Readiness Report, Exit Planning Institute